The conversation is where deals are won
Free, practical guides for the people who own sales conversations, from the first cold call to the close. Each one is a short PDF with a template you can use this week. Enter your email on any guide and it is yours.
For sales enablement and L&D leadersThe Roleplay That Actually Transfers to the Live CallYour onboarding roleplay gets certified, then shows up on almost none of the live calls two weeks later. The problem is not the content, it is that the practice is generic: stock personas, one script for every rep, scored on feel. This free guide shows the four reasons generic roleplay does not transfer, and how practice built on psychographic buyer data, a scorecard shaped by 200-plus years of sales expertise, and your own methodology changes what reps actually do on the call. It comes with a printable ramp scorecard you can start using this week and the admin view leaders use to see which skills are sticking.7-page PDFGet the guide →For account executivesThe Two Places AEs Lose Winnable DealsMost winnable deals are not lost for lack of pipeline. They leak in the two places you fully control: the live call, and the 48 hours after it. This free playbook covers the four in-call habits that decide the conversation, the follow-up that actually moves the deal, a self-scorecard for your last call, and a pre-send follow-up checklist. It also shows how a real-time coach holds the four habits up when you are loaded, and how Dextego drafts the recap and next steps from the call so your follow-up goes out the same day.7-page PDFGet the guide →For sales leaders and frontline managersWhere Win Rate Actually LeaksWin rate does not leak in the pipeline, it leaks in the room, and by the time a deal moves to closed-lost the conversation that decided it is gone. This free audit scores any recorded call against the five moments that decide most B2B deals, in about 15 minutes, so you can find the leak while you can still fix it and see whether it is a team gap, a rep gap, or something upstream. Run it on one call per rep this week.7-page PDFGet the guide →For sales managersThe 15-Minute Weekly Coaching ScorecardCoaching slips when it only happens after a deal is on fire, and it is never consistent between managers. This free scorecard fixes both: one call per rep per week, one page, the same six lines every time, then a seven-minute conversation built on it. It includes a four-week trend tracker so progress is visible per rep, and it takes about 15 minutes. Start with your next round of calls.6-page PDFGet the guide →For SDR and BDR leadersThe Cold Call Objection BankReps do not lose cold calls on the pitch, they lose them in the two seconds after the first objection. This free playbook covers the twelve openers reps freeze on, from we already use a tool to we tried this before, with what each one really means, a response framework, an example line, and the follow-up question that keeps the conversation alive. It is built to run as a ten-minute pre-shift drill, not read off a screen.6-page PDFGet the guide →For customer success and account management leadersRenewals and Upsells Are Won in the ConversationBy the time a renewal shows up in the forecast, the relationship is already whatever it is going to be, and your AM is negotiating from the back foot. Net revenue retention is decided across the year, in the QBRs and check-ins before it. This free playbook breaks down the five moments where renewals and upsells actually slip, gives you a 10-point scorecard to run against any QBR or renewal call, a quarter-by-quarter account cadence, and how real-time coaching helps AMs ask the budget and renewal questions their relationship instincts talk them out of.9-page PDFGet the guide →