Free guide  ·  For sales leaders and frontline managers

Where Win Rate Actually Leaks

Win rate does not leak in the pipeline, it leaks in the room, and by the time a deal moves to closed-lost the conversation that decided it is gone. This free audit scores any recorded call against the five moments that decide most B2B deals, in about 15 minutes, so you can find the leak while you can still fix it and see whether it is a team gap, a rep gap, or something upstream. Run it on one call per rep this week.

What is inside

• ✓The five moments that decide most B2B deals, with what good and what a leak sound like
• ✓A 15-minute scoring sheet for one recorded call per rep, no new tooling
• ✓How to read the score, from healthy to the deal was lost in the room
• ✓How to read the pattern across ten calls: team gap, rep gap, or upstream
• ✓Why moving the fix from the review into the call is the fastest win-rate lever

Written by the team behind Dextego, the AI coaching platform that prepares reps before calls, coaches them live during calls, and scores every conversation after. See the platform.