- Decide who you're contacting, the channel (LinkedIn or email) and the goal: an intro, a first meeting, or a conversation with their team.
- Open their LinkedIn profile and click Reveal.
- Read their communication style, motivators and how they like to receive information. This tells you whether to keep it short and direct, lead with the relationship, or give more detail.
- Check the likely objections and handle the biggest one in the message itself.
- Write and send. Every line should feel like it was written for that person.
Write better LinkedIn outreach with the Chrome extension
Use a prospect's communication profile to decide how direct, detailed and personal your first message should be.