A sales simulation

The Anatomy of a Sure Thing

One buyer. One β€œinteresting.” One very confident forecast.

Who are you in this simulation?

Scroll to begin↓
Skip the pain

Tuesday. 10:02 AM. A 30-minute slot.

The Discovery Call

πŸ“Ή
Acme Logistics <> Discovery
Dana Whitfield Β· VP Operations
● REC
πŸ”‡You
πŸ”‡Dana
03:30
Dana joined Β· camera off

10:20 AM. Acme's team channel.

Meanwhile, Behind the Scenes

πŸ’¬
# ops-team
Acme Β· 3 members
Dana10:20 AM
just got off another vendor call

10:31 AM. Twelve minutes later.

The Follow-Up

βœ‰οΈ
Sent
From: You Β· To: dana@acme.com
Great connecting! πŸš€
Hi Dana, great connecting today! Per our conversation, excited to explore next steps. I've attached the full 34-slide deck in case you want to revisit slides 1–34. Does Thursday work?

Thursday. 2:00 PM. The weekly 1:1.

The 1:1

πŸ“±
Rob ↔ Alex
Acme Logistics$84,000
Stage 2 Β· Discovery

Thursday. 2:04 PM to 6:30 PM.

The Excitement Travels Upward

πŸ’¬
# leadership
Forwarded with love
Rob (your manager) β†’ Priya2:04 PM
Acme is in commit. We're beating the quarter πŸ’ͺ

Weeks 2 to 5.

The Pipeline That Wouldn't Move

πŸ“Š
Acme Logistics
Opportunity
Acme Logistics$84,000
COMMITDays in stage: 12

Last week of the quarter. 9:00 AM.

The Forecast Call

πŸ“Ή
Weekly Forecast
Priya, Greg, Rob, Alex
● REC
πŸ”‡Priya
πŸ”‡Greg
πŸ”‡Rob
πŸ”‡You
03:30
DealCommittedClosed
Globex$22,000$22,000
Initech$15,500$15,500
Acme Logistics$84,000$0

4:47 PM. DMs.

The Post-Mortem

πŸ“±
Rob ↔ Alex
You4:47 PM
she literally said "interesting"
Confidence20%
Forecast$0
Actual$0

Same call. Different ending.

β€œInteresting” isn’t a buying signal.

Dextego knows the difference, and tells you while you can still do something about it.

Before the call

Know who you're talking to

Dana Whitfield Β· VP Ops
Direct. Decides fast. Allergic to decks.
Do: Lead with the cost of the problem. Ask before you show.
Avoid: Leading with features.

During the call

A coach in the room, live

Dana: β€œHm. Interesting.”
Tego, Dextego's AI coach
Tego Β· Live tip
Ask: β€œCan you tell me more? What would need to be true for this to be a priority this quarter?”

After the call

The manager sees the truth

Next stepNone agreed ⚠️
Buyer concernAlready has a tool. Not addressed.
Influence score38 / 100
Not commit. Not even close.

Your forecast deserves better than vibes.

Rob would have known before the board did.

Relive the disaster ↑