Unlocking the Full Potential of AI in Business

published on 19 July 2025

Overcoming Underutilization

Today AI stands as a beacon of innovation and efficiency. Yet, many companies find themselves grappling with underutilization, missing out on the transformative potential AI offers. This post explores the barriers to effective AI adoption and provides actionable insights to harness its full power.

Understanding the Underutilization:

Despite the buzz around AI, many businesses are still hesitant to fully integrate it into their operations. This hesitation often stems from a lack of understanding and fear of the unknown. As Dave Govan, a seasoned advisor, points out, "There's a lot of hype around AI, but we're getting into the real pragmatic areas of how AI can actually help companies scale and add client value." 

Jeff Klein, host of Behind the Revenue, a Dextego podcast, had the pleasure of discussing ways to fight the underutilization of AI with Dave Govan. Below are his takeaways.

Demystifying AI for Stakeholders:

One of the primary steps in overcoming underutilization is education. Companies need to demystify AI for their stakeholders. Offering training sessions in plain English can significantly boost confidence and understanding. As Dave suggests, "Hiring someone to deliver introductory training, even virtually, can make a massive difference in productivity."

Measuring Success with AI:

To truly benefit from AI, businesses must adopt a data-centric approach. This involves setting clear KPIs and monitoring changes post-AI implementation. Dave emphasizes the importance of sticking to tried-and-true metrics while introducing new ones like AI aptitude to measure how well employees are adapting to AI tools.

Creating a Collaborative Environment:

The most successful companies are those where employees collaborate effectively with AI. This collaboration can lead to productivity increases of over 40%. It's crucial to create a safe environment where transparency and honesty are rewarded, allowing employees to leverage AI without fear of making mistakes.

 The journey to fully utilizing AI is not without its challenges, but the rewards are immense. By educating stakeholders, setting clear metrics, and fostering a collaborative environment, companies can unlock the full potential of AI. As we move forward, embracing AI not just as a tool, but as a partner, will be key to driving innovation and growth.

You can watch the full episode here.

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