In a world where sales often seem like a numbers game, Trevor Nicholson brings a refreshing perspective that intertwines creativity with strategy. In the latest episode of "Coach to Influence," Trevor shares his journey from advertising to sales leadership, revealing how creativity plays a pivotal role in his approach.
The Journey to Sales: Trevor's career began in advertising, where he served as a liaison between creative teams and clients. This experience laid the foundation for his transition into sales during the dot-com boom. Despite not knowing what to expect, Trevor embraced the commission-based nature of sales, likening it to being his own boss with limitless potential.
Creativity in Sales: Trevor emphasizes the importance of creativity in sales, stating, "Humans are like creative every day. We build stuff out of nothing." He believes that creativity is not just about crafting compelling stories for clients but also about being present in every task, from writing emails to delivering presentations. This mindset shift transformed his job from a series of tasks to a dynamic, engaging process.
Lessons Learned: Throughout his career, Trevor has learned to value the support of his team and the importance of asking for help. He shares, "Once I figured it out, I don't have it figured out." This humility keeps him grounded and open to learning, ensuring that he never stops growing.
Conclusion: Trevor Nicholson's insights remind us that sales is not just about hitting quotas but about building meaningful connections through creativity and collaboration. His journey is a testament to the power of embracing one's unique strengths and continuously seeking growth.
You can watch the full "Coach to Influence" episode here.
