When Dextego launched in 2023, we started with one belief: sales coaching should focus on the human side of selling.
AI could automate tasks, but it couldn’t measure the empathy, listening, and trust that actually move deals forward. That’s the gap we set out to close.
Over the past two years, we’ve taken that mission even further—rebuilding Dextego around a single idea: influence. Not just tracking conversations, but quantifying the behaviors that turn reps into trusted advisors and coaching them in real time.
And the results have been transformational.
The Problem with Feature‑First AI
When Dextego launched, most sales tech looked the same: record calls, push notes to the CRM, surface keywords.
Useful? Sure. Transformational? Not even close.
The problem wasn’t a lack of data—it was that none of it explained why a deal was won or lost. Managers were left coaching from gut feel. Reps were left guessing what “good” actually looked like. And teams kept confusing activity for progress.
AI didn’t need to automate more tasks. It needed to make the human side of selling visible, measurable, and coachable.
That’s the gap we decided to close.
Influence’s Impact
After implementing influence‑first coaching, it was reported that:
- Shorter sales cycles: Reps who improved their empathy and questioning skills closed deals faster because buyers felt understood and were more decisive.
- Higher win rates: Teams that adopted influence frameworks saw conversion rates increase, aligning with industry research that high‑EQ reps generate twice the revenue.
- Lower turnover: Coaching soft skills and recognizing influence reduced burnout and kept top talent engaged.
- Better forecasting: By linking influence scores to deal outcomes, leaders gained clearer visibility into pipeline health. Deals championed by influential reps were far more likely to close.
Our Own Transformation
Rebuilding Dextego around influence didn’t just change our product—it changed us.
We aligned our messaging, restructured our roadmap, and trained our own team to sell with influence. The result? A platform that doesn’t just automate coaching; it quantifies and develops the skills that close deals.
Customers tell us they finally have a way to coach what really matters.
Conclusion
AI is no longer the differentiator. Influence is.
By rebuilding our platform around influence, Dextego has given sales teams the tools to measure and improve the human skills that truly move revenue. If you’re still relying on generic AI features, it’s time to see what influence-first coaching can do for your pipeline.👉 Take the 3‑Minute Influence Test and try Dextego free.
