with Fiona Simpson
In the ever-evolving world of sales enablement, adaptability and insight are key. Fiona Simpson, a seasoned expert in the field, shares her journey and insights in a recent episode of "Coach2Influence" with host, Joe Fontana. Growing up in Silicon Valley during the dot com boom, Fiona swore she'd never enter the tech industry. Yet, the universe had other plans, leading her to a successful career in B2B tech and sales enablement.
The Journey to Enablement: Fiona's path to enablement was anything but linear. With experience across various industries, from healthcare software to hospitality, she brings a wealth of knowledge to the table. Her accidental foray into enablement highlights the importance of being open to unexpected opportunities and learning from diverse experiences.
Training vs. Coaching: Fiona emphasizes the distinction between training and coaching. Training is a one-time event focused on imparting knowledge, while coaching is an ongoing process aimed at improving skills and behaviors. This nuanced understanding is crucial for sales leaders looking to foster growth and development within their teams.
The Role of Data: Data plays a pivotal role in Fiona's approach to enablement. She stresses the importance of understanding and leveraging data to identify gaps and drive success. By focusing on data-driven insights, enablement leaders can tailor their strategies to meet the unique needs of their teams. Dextego enables B2B organizations to move beyond traditional coaching models by capturing real-time performance data and delivering actionable insights that help managers coach more effectively. Fiona sees platforms like Dextego as essential in bridging the gap between training and performance, ensuring that coaching is not only consistent but also measurable and scalable across large teams.
Conclusion: Fiona's insights offer valuable lessons for anyone navigating the complex landscape of sales enablement. Her emphasis on adaptability, data-driven decision-making, and the distinction between training and coaching provides a roadmap for success. As Fiona continues to build her advisory practice, Reflect Path, her commitment to helping others achieve their goals remains unwavering.
You can watch the full episode here.
