In 2025, high activity isn’t enough. CRMs only track activity-level data (calls, emails, pipeline) but don’t capture the quality of the conversations — the real metrics that actually move deals forward. Dextego fixes that.
- CRM = what happened (volume) → “50 calls, 10 demos booked.”
- Influence metrics = how it happened (quality) → “Buyers spoke 55% of the time, empathy markers high, follow-up consistent.”
Soft skills aren’t “soft.” Sellers equipped with high emotional intelligence generate 2x more revenue, and teams that hire for it see 63% less turnover.
Building Your Influence Engine
- Track what matters. Use Dextego to capture talk ratios, empathy cues, and follow‑up habits.
- Connect it to outcomes. Correlate influence scores with CRM data to see which behaviors close deals.
- Coach precisely. Dextego’s micro‑lessons target specific influence skills—no generic feedback.
- Celebrate the right wins. Recognize trust‑building as much as booked meetings.
"Traditional" Metrics: calls, emails, demos, pipeline velocity, win rate, renewal rate
”Influence” Metrics: talk-to-listen ratio, question depth, empathy markers, follow up consistency
Conclusion
Sales data will always matter, but it’s only half the equation. To truly understand and improve performance, you must look beyond activity metrics and capture the human elements of influence. AI‑powered conversation intelligence makes soft skills measurable and coachable. As more teams adopt influence metrics, the leaders who embrace them early will have a distinct advantage.
