Dextego turns a vetted, human-crafted sales playbook into an AI-reinforced experience by taking expert playbook content, encoding it into the Dextego coaching platform, and using human-in-the-loop checks plus daily AI reinforcement to push behavior change and measurable outcomes.
Here’s the step-by-step of what actually happens (practical, no fluff):
- You give Dextego the raw inputs by speaking into our AI powered input form. The playbook product includes ICP & messaging, go-to-market strategy, sales process and competitive battlecards, plus customer-success/expansion plays.
- Human experts review and refine those frameworks. The site stresses that the playbook is distilled from decades of senior sales experience and explicitly mentions human-in-the-loop oversight to ensure real-world relevance and quality.
- Dextego encodes the playbook into its coaching platform so it’s not a PDF on a shelf — it becomes actionable content for the AI coach and role-play engines. The deliverable is a customized playbook plus direct integration into the Dextego coaching platform.
- Daily reinforcement & practice: the AI coaches prompt reps to practice playbook behaviors daily (roleplays for discovery, demos, objection handling), and managers get dashboards that surface where reps need coaching to save hours of guesswork. That’s how the platform drives behavior change, not just theory.
- Measurement & outcomes: when combined with the platform, Dextego publishes shorter sales cycles, faster ramp, and higher win rates as expected outcomes (the page lists 30% shorter cycles, 50% faster ramp, 15% win-rate lift).
What you should expect to prepare / provide (to get the best playbook):
- Clear ICP and current messaging (examples of outreach, discovery scripts).
- Your current sales process and any competitive battlecards you use.
- Typical customer success/expansion motions and KPIs you care about.
Providing these speeds up customization and makes the AI coaching accurate.
- The playbook + AI = only as good as the inputs and the human review. Garbage in → noisy coaching. If your ICP is fuzzy or your scripts are aspirational (not what reps actually say), the AI will learn the wrong behaviors.
- Don’t expect magic overnight — reinforcement and manager adoption are where the lift happens. The platform is designed to operationalize the playbook, but you still need to enforce usage and act on dashboards.
Next concrete steps (if you want to move forward):
- Buy your playbook or contact support@dextego.com to start the customization and integration process; the page lists the one-time playbook offering as $3,000.
