Learn AI-powered Sales Plays by Human GTM Experts
Powered by The Dextego Playbook Show
Powered by The Dextego Playbook Show
Why do so many AI projects crash and burn?
When departments pursue conflicting goals, AI investments become a costly tug-of-war. Align your teams around a shared 'North Star' metric.
In the AI era, treating IT as the sole decision-maker for GTM projects is like asking a mechanic to design a race car strategy.
Don't be seduced by slick presentations and grandiose claims. Demand proof, ask for specific use cases, and insist on seeing actual results.
AI isn't a magic wand or a replacement for human talent—it's a powerful amplifier of human potential. Don't make your people feel fear.
Just as junk food harms your body, poor data quality undermines AI performance. Trash in, trash out applies here too.
In this episode of the Dextego Playbook Show, Augusto Ferreira interviews Randi Deckard, Senior VP at Basler, discussing the transformative role of AI in enhancing customer experience and sales processes.
"You create a customer journey. It's always changing. And you have to iterate and refine as you as you go along, because not every customer is going to fit in every moment of truth. What is meaningful for one customer, how they articulate value and how they interact with your company is not necessarily how another customer might do that."
-Randi Deckard
Enroll now and transform your sales team into next-generation experts who deliver unparalleled value in the AI-enhanced business landscape.
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