Bridging the Sales and Marketing Gap with GenAI

In this episode, Augusto Ferreira interviews Kate Vasylenko, CEO of 42DM, discussing the transformative impact of AI on sales and marketing. 

Takeaways from Kate Vasylenko

Generative AI helps align messaging and strategies across departments.

Trust cannot be automated; it must be built by humans.

Evaluating ROI for AI tools takes time and patience.

Common pitfalls include lack of training and misalignment of tools.

Balancing automation with a human touch is essential for success.

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Trust equals human

Trust is something that is earned and it is earned by the human. You can automate targeting, you can delegate timing, triggering and even personalization. But the human will lead with the trust. So you need to help your team build this authentic voice. In the age of AI it is crucial.

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