In this episode, Augusto Ferreira interviews Kate Vasylenko, CEO of 42DM, discussing the transformative impact of AI on sales and marketing. They explore how generative AI is bridging the gap between sales and marketing teams, effective strategies for leveraging AI at different knowledge levels, and the importance of maintaining a human touch in automated processes. Kate shares insights from successful AI-driven campaigns and highlights common pitfalls companies face when implementing AI. The conversation concludes with a discussion on essential AI tools for sales success.
Trust is something that is earned and it is earned by the human. You can automate targeting, you can delegate timing, triggering and even personalization. But the human will lead with the trust. So you need to help your team build this authentic voice. In the age of AI it is crucial.
Now you can!
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