The Evolution of Sales Enablement Technologies

Takeaways from Natalie Locke

Using AI as a coach can enhance team performance.

Cross-functional collaboration enhances career growth opportunities.

Evaluating ROI for AI tools takes time and patience.

Technology will complement human behavior in sales.

AI can track meaningful insights for sales teams

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A bot for every salesperson

With sales enablement, you have to use AI as an assistant almost. I think that that's really where we need to go. There's a lot of different emotions that come up when you think of AI. And so I think reshaping how we're thinking about it and how we're even coaching our team members on how to use it is the best example for that. In the future I think you're never going to lose the human aspect of it; you're always going to need your salespeople to get in front of customers. You're always going to need that human-human interaction. But I think I would love to see every single salesperson almost have their own bot like training bot with them that can be geared towards their emotions. 

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