AI Enhances The Human Touch in Sales

In this episode of the Dextego Playbook Show, Augusto Ferreira interviews Randi Deckard, Senior VP at Besler, discussing the transformative role of AI in enhancing customer experience and sales processes.

Key takeaways

Navigating Customer Journeys with AI

  • AI in Customer Success

    • AI is changing the game in customer experience.
    • Setting expectations with customers is important.
    • AI can free up time for more meaningful customer interactions.
  • Change Management

    • Removing friction in the sales process is crucial.
    • Key touch points should be identified in the customer journey.
    • Implementing AI requires careful change management.
  • AI in Sales

    • Personalization is key to effective sales strategies.
    • Understanding buyer psychology is essential.
    • Sentiment analysis can improve sales conversations.
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The moment of truth

 "You create a customer journey. It's always changing. And you have to iterate and refine as you as you go along, because not every customer is going to fit in every moment of truth. What is meaningful for one customer, how they articulate value and how they interact with your company is not necessarily how another customer might do that."

-Randi Deckard

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