Learn AI-powered Sales Plays by Human GTM Experts

When departments pursue conflicting goals, AI investments become a costly tug-of-war. Align your teams around a shared 'North Star' metric.

In the AI era, treating IT as the sole decision-maker for GTM projects is like asking a mechanic to design a race car strategy. 

Don't be seduced by slick presentations and grandiose claims. Demand proof, ask for specific use cases, and insist on seeing actual results.

 AI isn't a magic wand or a replacement for human talent—it's a powerful amplifier of human potential. Don't make your people feel fear.

Just as junk food harms your body, poor data quality undermines AI performance. Trash in, trash out applies here too.