"Today there is an overwhelming focus on execution, often at the expense of essential elements like testing, coaching, and experimentation. We've seen a shift away from the 'growth-at-all-costs' mentality towards a more sustainable, intentional approach to growth. This shift has created valuable opportunities for coaching, allowing us to refocus on aspects that were previously overlooked in the pursuit of rapid expansion. Companies like Dextego exemplify this trend by prioritizing coaching roles and leveraging AI to enhance these efforts, ensuring that the responsibility doesn't rest solely on managers."
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