The Importance of Intentional Sales Strategies

Takeaways from Lindsay Rios

The emphasis on just outbound tends to mean prospecting.

Building a complete intentional strategy is key.

Inbound leads still hold significant value.

Sales tactics must evolve with changing market dynamics.

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Learning by doing

"Today there is an overwhelming focus on execution, often at the expense of essential elements like testing, coaching, and experimentation. We've seen a shift away from the 'growth-at-all-costs' mentality towards a more sustainable, intentional approach to growth. This shift has created valuable opportunities for coaching, allowing us to refocus on aspects that were previously overlooked in the pursuit of rapid expansion. Companies like Dextego exemplify this trend by prioritizing coaching roles and leveraging AI to enhance these efforts, ensuring that the responsibility doesn't rest solely on managers." 

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