The Power of Sales and Marketing Alignment

Takeaways from Freya Ward

Sales and marketing alignment is a two-way street.

Salespeople must qualify leads based on pain points, not just demographics.

Sales leaders should involve marketing in lead generation discussions.

Sales professionals need to evolve with changing buyer behaviors.

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Understanding the Sales Cycle: A Reality Check

"If you assume that anybody that's consumed your content or any lead that's been passed over from marketing is ready to have a sales call with you and they're ready to open their wallet and purchase your solution, and you're not taking into account the actual value of your solution, the average sales cycle that it takes to convert... you're wild."

Want to Master Your Sales Conversations?

Now you can!

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