The Impact of AI on Revenue Operations

In this episode of Behind the Revenue, Jeff Klein interviews Cliff Simon, the CRO of Carabiner Group, a part of SBI Growth. 

Key Takeaways

Managing up and down is a key challenge in careers.

AI enables faster experimentation in revenue operations.

Data and process must be defined before AI adoption.

Maximizing AI involves focusing on non-selling activities.

Business acumen is crucial for revenue operations professionals.

Early investment in rev ops can guide business growth.

Understanding executive priorities enhances influence in the organization.

Learn from the RevOps Master himself

 

Cliff is the CRO of Carabiner Group, a part of SBI Growth.

With almost two decades of broad technology experience, he has anchored GTM teams in SaaS & Service industries including consulting, network & communications, software, e-commerce, and supply chain. 

Having worked in both Fortune 20 and High-Growth Startups, Cliff prefers the fast pace and the ability to deliver significant impact that comes with working in the startup space. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024 Top 50 CRO to Watch by Pavilion.

Beyond his executive roles, Cliff is an active thought leader and advisor in the RevOps community. He serves as a Revenue Council Member at HubSpot, a GTMfund Member, and a founding member of RevOps Rise. He has also contributed to Pavilion as the Executive Chapter Head for Philadelphia. With a passion for fostering innovation in revenue strategy, Cliff frequently shares insights through speaking engagements, podcasts, and advisory positions with startups and growth-stage companies.

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